Priority Actions
Consolidate competing B2B and software marketing pages
Multiple key service pages are competing with each other, which confuses search engines and hurts our rankings for important business topics. Consolidating these pages will create a single, strong page for each service, improving our chances of ranking higher.
high impactMerge duplicate 'Generative Engine Optimisation' service pages
Two of our main service pages for "Generative Engine Optimization" are splitting traffic and authority. We should merge them into one comprehensive page to maximize our ranking potential for this core service.
high impactCreate a page explaining our technology and tools
Potential clients want to understand the tools and technology we use to get results. Creating a page that details our "tech stack" will build trust and attract technically-minded customers.
high impactAdd a page on how we measure and report on success (KPIs)
Our website is missing a clear explanation of how we measure success and what clients can expect from our reporting. This page will help convert potential customers by showing them how we prove our value.
high impactCreate new content based on successful topics
We have many opportunities to create new articles based on topics that already work well for us. This is a straightforward way to build on our successes and attract more of the right audience.
medium impact