Content Audit — geekytech.co.uk

Our analysis shows a significant opportunity to increase website traffic and generate more leads by refining our content strategy. Currently, many of our pages are competing with each other for the same search terms, which confuses search engines and splits our potential traffic. By consolidating these overlapping pages, we can create clearer signals for search engines, helping the right pages rank higher and attract more qualified visitors.

We've also identified several gaps in our content that customers are actively searching for, particularly around our processes, technology, and how we measure success. Creating new pages to fill these gaps will establish us as a trusted authority and capture visitors who are closer to making a purchasing decision. These actions will build on our existing strengths, improve user experience, and ultimately drive more growth for the business.