Turbo Chart: A Customer Case Study In Keyword Research

This case study details how keyword research and a comprehensive SEO strategy helped Turbo Chart, a desktop linear-project software provider, significantly increase its search engine rankings and online visibility. The article outlines Turbo Chart's challenges, the SEO team's approach involving site audits, competitor analysis, and targeted keyword research, and the subsequent results, including a 463% increase in keywords ranking on Google's first page.

Q&A

Q: What is Turbo Chart?

Turbo Chart is a desktop linear-project software that provides companies with stunning time-location charts. It is a visual representation of a construction or building project that shows what tasks need completing and when. The software is downloaded right to the desktop and can be integrated into a client’s existing scheduling tool.

Q: What challenges was Turbo Chart facing before the SEO strategy?

Before the SEO strategy, Turbo Chart was not ranking for relevant keywords, making it difficult for potential customers searching on Google to find their software. They were also up against a major competitor whose brand had become synonymous with the software itself, despite Turbo Chart's product being easier to learn, more flexible, and cheaper.

Q: What was the SEO team's approach to helping Turbo Chart?

The SEO team conducted a comprehensive audit of Turbo Chart's website, analyzed their competitors, and performed in-depth keyword research to understand the target audience's search behavior. They developed a strategy to target profitable keywords, and then implemented a three-pronged approach including on-page SEO (building a new website with high-quality keywords, fixing technical errors, and optimizing content) and off-page SEO (implementing a backlink strategy to increase authority).

Q: What were the results of the SEO strategy for Turbo Chart?

After implementing the SEO strategy from July 2019 to October 2020, Turbo Chart saw a 250% increase in ranked pages in search engines, a 148% increase in the number of ranking keywords, and a remarkable 463% increase in keywords ranking on page one of Google. They became the first organic result for searches like 'linear project software'.

Questions not yet answered

{'question': "What is the exact definition of a 'time-location chart' and its typical use cases beyond the construction industry?", 'hypothetical_answer': 'A comprehensive answer would provide a more detailed definition of a time-location chart, possibly including examples of its visual structure. It would also explore its applications in other industries or project management scenarios beyond construction, highlighting its versatility.'}
{'question': "What specific technical errors or concerns were found in Turbo Chart's backend during the audit?", 'hypothetical_answer': "This question would be answered by listing the specific technical SEO issues identified on Turbo Chart's website, such as crawl errors, indexing problems, slow loading speed, mobile-friendliness issues, or problems with sitemaps and robots.txt. It would also explain the impact of these issues on search engine rankings."}
{'question': "What was the estimated cost or investment for Turbo Chart's SEO services?", 'hypothetical_answer': 'A complete answer would provide an indication of the financial investment required for the SEO services rendered. This could include a general price range, different service package costs, or an explanation of the pricing model used, helping potential clients understand the budget implications.'}

Follow-up questions

{'question': 'What are the specific keyword research tools used by the SEO team?', 'hypothetical_answer': 'A thorough answer would detail the specific software and tools employed for keyword research, such as SEMrush, Ahrefs, Google Keyword Planner, or others. It would explain why these tools were chosen and how their features aided in identifying relevant, profitable keywords and analyzing competitor data.'}
{'question': 'How does off-page SEO, specifically backlink strategy, improve Google rankings?', 'hypothetical_answer': "This question would be answered by explaining the concept of backlinks as 'votes of confidence' from other websites. It would elaborate on how high-quality, relevant backlinks from authoritative sites signal to Google that Turbo Chart's content is trustworthy and valuable, thereby boosting its search engine ranking."}
{'question': 'What are the key differences and synergies between on-page and off-page SEO?', 'hypothetical_answer': 'An ideal response would define on-page SEO (optimizing website content and structure) and off-page SEO (actions taken outside the website to impact rankings) distinctly. It would then explain how these two strategies work together, with on-page providing the foundation and off-page building authority and trust, to create a comprehensive and effective SEO campaign.'}

Turbo Chart: A Customer Case Study In Keyword Research

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