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URL: https://geekytech.co.uk/seo-marketing-jargon-guide
This guide provides definitions for various SEO and marketing terms, explaining their meaning and relevance in the digital landscape. It aims to be an easy-to-use reference for those overwhelmed by the constantly evolving terminology in the internet marketing industry.
SEO, marketing, jargon, definitions, acronyms, digital marketing, terminology, guide, explanation, terms
Q: What is ADX?
ADX is a technology platform that acts as the go-between of buyers and sellers of ad inventory. Ad exchanges facilitate various transactions and ad management from multiple ad networks.
Q: What is an algorithm in the context of search engines?
In the context of Google and other search engines, an algorithm is essentially a rule that is used to rank a website.
Q: What is AMP?
Also called Accelerated Mobile Pages, an AMP is open-source HTML framework designed to make mobile pages load faster.
Q: What is ASO?
App store optimisation is similar to search engine optimisation except rather than increasing your visibility on search engines, you are trying to make your app more visible in app stores.
Q: What is audience in marketing?
Also called target audience, it is a specific group of users that are most likely to buy and the target of your marketing efforts.
Q: What is Avg. time on page?
An engagement metric used in Google Analytics that tracks the average amount of time users spent on your pages within your website.
Q: What are backlinks?
Links from other domains that send users to your site.
Q: What is black hat SEO?
Any type of SEO practice that is in violation of Google’s Terms and Conditions. It is often viewed as cheating Google’s algorithms and is seen as achieving rankings through deceitful and dishonest means.
Q: What is bounce rate?
A single page session on your website, i.e., the user does not interact with your site after landing on the initial page. Bounce rate will not be featured in Google Analytics 4 (the primary platform from July 2023 onwards).
Q: What are breadcrumbs?
A visual element located on a webpage that helps the user keep track of where they are on a website; also helps search engines understand the hierachy of the page within the website.
Q: What is call to action?
A CTA, or call to action, is a marketing term that refers to any kind of language that prompts a user to take immediate action. A CTA often precedes or is a button that a user can click on to perform the next desired step.
Q: What is cannibalisation in marketing?
Page cannibalisation is when search engines don’t know which page to show users for a query. If the content on two of your pages is too similar, then Google cannot tell which page is the most relevant, which will lower the rankings for both pages.
Q: What is a channel in marketing?
How users have arrived at your website, i.e. via search engines, PPC, social media, etc.
Q: What is click through rate?
In advertising, the clickthrough rate is the is the number of clicks that your ad receives divided by the number of times your ad is shown. In more general terms, it is the amount of clicks divided by the number impressions.
Q: What is a CMS?
A content management system is an application that allows you to create, edit, and manage your website content from a dashboard or backend. The most well-known CMS is WordPress.
Q: What are cookies?
Cookies are text files with small pieces of data from a website that is stored within a web browser so the website can retrieve it at a later time. Often used for analytics and advertising purposes.
Q: What is conversion rate optimisation?
Conversion rate optimisation is the practice of improving web page design and UX to increase the percentage of users that complete a desired action on your website.
Q: What is a crawler?
A web crawler is an internet bot that scans new pages and major changes to existing web pages for the purposes of indexing.
Q: What is a CTA?
A CTA, or call to action, is a marketing term that refers to any kind of language that prompts a user to take immediate action. A CTA often precedes or is a button that a user can click on to perform the next desired step.
Q: What is CTR?
In advertising, the clickthrough rate is the is the number of clicks that your ad receives divided by the number of times your ad is shown. In more general terms, it is the amount of clicks divided by the number impressions.
Q: What is a Data Management Platform (DMP)?
A data management platform is a software that allows advertisers to buy inventory from multiple ad networks and manage their ad campaigns.
Q: What is direct traffic?
Website visits that occur when a user types your URL directly into their browser or selects it from their bookmarks.
Q: What is a Demand-Side Platform (DSP)?
The demand-side platform is a software that allows advertisers to buy inventory from multiple ad networks and manage their ad campaigns.
Q: What are entrances in Google Analytics?
Users ‘entering’ your site. Entrances are counted with the first pageview of the session, and assigned to the landing page.
Q: What is exit rate?
How often a page was the last visited in the session.
Q: What is GA4?
The most recent version of Google Analytics, which includes data for both websites and applications. Will replace Universal Analytics in July 2023.
Q: What is the GDPR?
The General Data Protection Regulation is a data security and privacy law passed in the EU in 2018 that is designed to protect a user’s personal data.
Q: What is a goal completion in Google Analytics?
A goal completion is when a user completes a desired action on your website, such as make a purchase, sign up for the newsletter, etc. This name comes from Universal Analytics and will be called ‘Conversions’ in Google Analytics 4.
Q: What is goal conversion rate?
Goal completions divided by sessions in Google Analytics.
Q: What are goals in Google Analytics?
A goal is any pre-defined action that is performed by a user and is specific to the customer and their goals. Examples of common goals include contact clicks, form submissions, etc.
Q: What is Google Analytics?
An analytics service offered by Google that tracks website traffic and produces detailed data reports for users.
Q: What is Google Search Console?
Google Search Console is an online tool that provides insights into your Google search traffic and performance. You use GSC to find out how well your web pages are performing on a search query.
Q: What is a host?
A service that makes your website accessible on the world wide web. This is the server where your website files are stored.
Q: What is HTML?
HyperText Markup Language is the code that is used to create web pages and content. Every website is written in HTML code.
Q: What is IFTTT?
If this then that is a logic expression used in various applications to establish a series of rules.
Q: What are impressions?
Your URLs’ level of visibility to users.
Q: What is indexing?
Indexing, particularly search engine indexing, is the process of storing and cataloguing your web content to display to user in a SERP.
Q: What are keywords?
Also known as key phrases or key terms, keywords are search engine queries. From an SEO perspective, keywords that are included within your web pages contribute to how high you rank on a search engine result page.
Q: What is a landing page?
The webpage where the user started the session.
Q: What is metadata?
Simply put, metadata is data that provides basic information about other data.
Q: What is a meta title?
A meta title is the name of a web page that appears on a SERP; also called title tag.
Q: What is an MQL?
A marketing-qualified lead is a potential customer that is likely to buy and who has shown interest in a company’s product or service via a marketing channel.
Q: What is NAP in SEO?
Shorthand for name, address, phone number and is often used in the context of SEO. For example, good SEO practice is to include your NAP at the footer of your web pages and to ensure that the NAP info is consistent across your online profiles outside of your own website.
Q: What is a New User in Google Analytics?
Users who have not been to your site before; reporting terminology in Google Analytics.
Q: What is a nofollow tag?
A nofollow HTML tag tells search engines to ignore a link on a page.
Q: What is a noindex tag?
If your webpage script has a noindex tag, search engines are being told not to index the page, and therefore it will not be visible.
Q: What are non-personalised ads?
According to Google, non-personalised ads are ads that aren’t based on the user’s internet or search behaviour and that simply take into context certain user information like their rough location or real-time search query.
Q: What is off-page SEO?
Off-page SEO, also known as off-site SEO, is a term to describe a number of SEO practices that are performed outside of someone’s website and that aim to increase the site’s credibility and authority, and therefore, its rankings.
Q: What is on-page SEO?
On-page SEO, also called on-site SEO, is a term to describe various SEO practices performed within a site’s CMS that improve a website’s visibility on search engines.
Q: What are Pages per Session?
Total pageviews divided by total sessions in Google Analytics.
Q: What is pay-per-click advertising?
Pay-per-click advertising is any paid marketing effort to attract visitors to your website. Examples of PPC include social media advertising, display and video ads, affiliate marketing, etc.
Q: What is a PMP (Private marketplace)?
A premium marketplace reserved for top-tier advertisers who are invited by publishers to bid on exclusive ad space.
Q: What is PPC?
Pay-per-click advertising is any paid marketing effort to attract visitors to your website. Examples of PPC include social media advertising, display and video ads, affiliate marketing, etc.
Q: What is rank?
A rank pertains to a web page’s position on a search engine result page.
Q: What is a ranking URL?
A web page that is indexed by Google and ranking within the top 100 search results for a specific query.
Q: What is remarketing?
Remarketing is the process of reintroducing your brand to users that have already expressed interest in your product or service via advertising (but have not yet converted).
Q: What is retargeting?
Remarketing is the process of reintroducing your brand to users that have already expressed interest in your product or service via advertising (but have not yet converted).
Q: What is RTB?
As the name suggests, real-time bidding is the process of buying and selling ad inventory in real time. No human intervention is necessary, and the programmatic transaction takes less than one second.
Q: What is a sales-qualified lead?
A sales-qualified lead is a person who has moved through the marketing funnel and is at the stage where a company’s sales representative is ready to convert them into a customer.
Q: What is schema markup?
Schema is a HTML vocabulary that you can add to your website’s code to help improve your rankings. Schema.org markup can improve the way your site is viewed on SERPs.
Q: What is SEM?
Search engine marketing is often confused with SEO or search engine optimisation, but it is its own separate marketing channel that pertains to any practice that improves your search engine rankings through paid methods.
Q: What is SEO?
Search engine optimisation is the name for a set of practices that are designed to improve your search engine rankings and therefore your web traffic through organic (or unpaid) methods.
Q: What is a SERP?
A search engine result page is a list of websites that are displayed in your search engine when you enter a search query, in order of relevancy, not including ads that look like search results.
Q: What are sessions?
A visit from a user to your website or a group of user interactions with your website that take place within a given time frame.
Q: What is an SSL certificate?
A secure sockets layer is technology that gives a user a secure connection from one online system to another. This security protocol prevents cyber criminals from accessing or modifying sensitive or personal data.
Q: What is a Sell-side platform (SSP)?
As the mirror image of the DSP, the sell/supply-side platform is software for media publishers and ad networks to manage and sell their ad inventory to advertisers.
Q: What are third-party scripts?
A script integrated into your website from an outside party that gives your site more functionality.
Q: What is a title tag?
A meta title is the name of a web page that appears on a SERP; also called title tag.
Q: What is topical relevance?
In search engine optimisation, topical relevance refers to backlinks from web pages that are related to your content or niche.
Q: What is a trust signal?
A trust signal is any element or data point on a website that helps make a user feel more secure buying a product, downloading a file, or performing any other action that may be considered risky.
Q: What is UTM?
A code affixed to the end of a URL that provides more details about where your site traffic is coming from.
Q: What is UX?
In terms of web design, user experience refers to how a user interacts on your web site. UX is based on several factors, such as accessibility, navigability, and efficiency.
Q: What is UA?
Universal Analytics is a version of Google Analytics that Google is planning to sunset by 2023, as it has been replaced by GA4.
Q: What is a web crawler?
Also known as a spider, spiderbot, or simply a crawler, a web crawler is an internet bot that scans new pages and major changes to existing web pages for the purposes of indexing.
Q: What is a webmaster?
The person responsible for managing a website.