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Yoti Case Study | Geeky Tech
URL: https://geekytech.co.uk/results/yoti
This case study details how Geeky Tech partnered with Yoti, a digital identity company, to enhance its online presence and achieve significant growth in impressions and clicks. Through services like website audits, keyword strategy, and content optimization, Geeky Tech helped Yoti overcome challenges such as low app downloads and insufficient content, ultimately positioning Yoti as a leader in the age verification software market.
Traffic
- Clicks: 3
- Impressions: 700
- Avg Position: 7.7
Keywords
Content Transformation, Digital Identity, Age Verification Software, SEO, Keyword Strategy, Content Calendar, Website Audit, Impressions, Clicks, SaaS
Q&A
Q: What were the key results achieved by Yoti with Geeky Tech's assistance?
Yoti achieved a 100% increase in monthly impressions and a 63% increase in monthly clicks from July 2022 to July 2023. They also secured 19 target keywords on the first page of Google and ranked #1-3 for all their priority terms.
Q: What was the challenge Yoti faced before partnering with Geeky Tech?
Yoti was not hitting its targets for Digital ID app downloads and lacked sufficient content to establish itself as the number one choice in age verification software. Despite having a technically functional site, it needed more content to compete effectively.
Q: What solutions did Geeky Tech implement for Yoti?
Geeky Tech researched competitive keywords matching customer search behavior, developed an SEO content calendar with content briefs, and optimized new pages for maximum visibility.
Questions not yet answered
- {'question': "What was the specific technical functionality of Yoti's website before the audit, and what optimizations were made?", 'hypothetical_answer': "A comprehensive answer would detail the technical aspects of Yoti's website, such as site speed, mobile-friendliness, and crawlability, that were assessed during the audit. It would then explain the specific technical optimizations implemented by Geeky Tech to improve performance and user experience."}
- {'question': 'How did Geeky Tech set up the reporting and Google services for Yoti?', 'hypothetical_answer': 'This question requires an explanation of the specific tools and platforms used for reporting and Google services setup, such as Google Analytics, Google Search Console, and any custom dashboards. It would detail the configuration process and the key metrics that were tracked to measure success.'}
- {'question': 'What is the detailed process of creating a content calendar and content briefs at Geeky Tech?', 'hypothetical_answer': 'An ideal answer would outline the step-by-step methodology Geeky Tech uses to build content calendars, including topic ideation, keyword integration, and scheduling. It would also describe the essential components of a content brief, ensuring that content creators have clear guidelines for producing effective content.'}
Follow-up questions
- {'question': 'What specific content strategies were employed to achieve the 100% increase in impressions?', 'hypothetical_answer': "A thorough answer would detail the types of content created, such as blog posts, guides, or landing pages, and how they were optimized for search engines. It would also explain the content calendar's role in ensuring a consistent flow of high-quality, relevant material aligned with Yoti's business goals."}
- {'question': 'How did the keyword strategy specifically target customer search behavior for age verification?', 'hypothetical_answer': "This would involve explaining the process of identifying high-intent keywords that potential customers use when searching for age verification solutions. It should cover how competitor analysis informed keyword selection and how these keywords were integrated into Yoti's content and on-page optimizations."}
- {'question': "What was the impact of the 10 million-pound investment on Yoti's digital strategy post-Geeky Tech's intervention?", 'hypothetical_answer': 'The answer should explore how Yoti leveraged the investment to further innovate in customer identities and personal data, potentially expanding their service offerings or international reach. It might also touch upon how this investment influenced their ongoing SEO and content marketing efforts.'}
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