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Turbo Chart Case Study | Geeky Tech
URL: https://geekytech.co.uk/results/turbo-chart
This case study details how Geeky Tech's SEO strategies helped Turbo-Chart, a linear project software company, achieve a 261% increase in web sessions and an 850% growth in goal completions within 12 months. The strategy involved a website audit, keyword strategy, content creation, and building online authority to overcome a dominant competitor.
Traffic
- Clicks: 1
- Impressions: 300
- Avg Position: 24.2
Keywords
SEO, Turbo-Chart, Geeky Tech, linear project software, case study, website traffic, page one rankings, goal completions, keyword strategy, technical SEO, backlinks, brand authority, content calendar, conversion tracking
Q&A
Q: What was Turbo-Chart's primary challenge before engaging Geeky Tech?
Turbo-Chart was being overshadowed by a giant competitor whose brand name was synonymous with linear project software, making it difficult for Turbo-Chart to gain online visibility.
Q: What were the key results achieved by Turbo-Chart after implementing Geeky Tech's SEO strategies?
In 12 months, Turbo-Chart achieved a 383% increase in page-one rankings, 261% more web sessions, and an 850% growth in goal completions.
Q: What specific services did Geeky Tech provide to Turbo-Chart?
Geeky Tech provided a website audit & optimizations, keyword strategy, content calendar & content brief creation, reporting setup, Google services setup, online brand audit & foundations, conversion tracking plan, and monitoring & reporting walk-through.
Q: How did Geeky Tech approach the competitive landscape for Turbo-Chart?
Geeky Tech reverse-engineered Turbo-Chart's major competitor (Tilos) to understand its search ranking strategy and then developed a strategy to target branded search queries like 'Tilos Linear Scheduling' to divert traffic.
Questions not yet answered
- {'question': "What was the specific budget allocated for Geeky Tech's SEO services for Turbo-Chart?", 'hypothetical_answer': 'A detailed answer would specify the budget range or exact figure that Turbo-Chart allocated for the SEO campaign. This would provide context for the scale of the efforts and help other businesses with similar budgets understand the potential ROI.'}
- {'question': 'What were the initial conversion goals set for Turbo-Chart, and how were they defined?', 'hypothetical_answer': 'This would explain the specific actions users were intended to take on the Turbo-Chart website, such as software downloads, demo requests, or contact form submissions. It would also detail how these actions were configured as trackable goals in analytics platforms.'}
- {'question': "How did the 'Hoover' analogy specifically relate to Turbo-Chart's market position?", 'hypothetical_answer': "An ideal answer would elaborate on the analogy, explaining how 'Hoover' became a generic term for vacuum cleaners and how Tilos held a similar dominant, generic position in the linear project software market, thus highlighting the challenge Turbo-Chart faced."}
- {'question': 'What specific content was created as part of the content calendar and content brief process?', 'hypothetical_answer': 'This would provide examples of blog posts, articles, landing pages, or other content pieces developed based on the keyword strategy and content briefs. It would also explain how this content aimed to attract the target audience and improve search rankings.'}
Follow-up questions
- {'question': 'What specific technical SEO tactics were implemented by Geeky Tech for Turbo-Chart?', 'hypothetical_answer': 'A thorough answer would detail the specific technical SEO optimizations performed, such as improvements to site speed, mobile-friendliness, schema markup, crawlability, indexability, and internal linking. It would also explain how these technical aspects contributed to better search engine rankings and user experience.'}
- {'question': 'How did Geeky Tech measure and report on the success of their SEO efforts for Turbo-Chart?', 'hypothetical_answer': 'An ideal answer would elaborate on the reporting setup, including the specific metrics tracked (beyond rankings, sessions, and goal completions), the tools used for monitoring (like Google Analytics, Ahrefs, Search Console), and the frequency and format of the reports provided to Turbo-Chart.'}
- {'question': "What was the user experience strategy implemented for Turbo-Chart's website?", 'hypothetical_answer': 'This would cover how user experience was assessed and improved, potentially including aspects like website navigation, content readability, call-to-action clarity, and overall site design to ensure visitors had a positive interaction, which is a key ranking factor for search engines.'}
- {'question': 'Can you provide more details on the backlink building strategy used for Turbo-Chart?', 'hypothetical_answer': "A comprehensive explanation would outline the types of backlinks acquired (e.g., contextual, directory, guest posts), the outreach methods used, and the criteria for selecting referring domains to ensure the links were high-quality and relevant, thereby boosting Turbo-Chart's domain authority."}
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