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Lyon Managed Services Case Study | Geeky Tech
URL: https://geekytech.co.uk/results/lyon-managed-services
This case study details how Geeky Tech helped Lyon Managed Services, a technology services company, achieve significant growth through strategic SEO, website audits, keyword strategy, and seamless site migrations. By leveraging acquisitions and optimizing their digital footprint, Lyon saw substantial increases in page one rankings, ranked keywords, and ranked pages, ultimately transforming their website into a lead-generating asset.
Traffic
- Clicks: 3
- Impressions: 464
- Avg Position: 19.5
Keywords
SEO, Managed Services, Growth Strategy, Acquisition, Mergers, Migrations, Website Audit, Keyword Strategy, Content Calendar, SEO Optimization, Lead Generation, Digital Footprint, Site Migration, Backlink Strategy, Organic Search, IT Support, Creative Sector, London
Q&A
Q: What was Lyon Managed Services' primary business and target market?
Lyon Managed Services is a technology services company that targets creative sector businesses in and around London.
Q: What was the main challenge Lyon Managed Services faced regarding their digital presence?
Lyon Managed Services faced challenges with poorly executed site integrations from acquisitions, leading to a loss of SEO value, a lack of keyword strategy, no plan to leverage old sites' SEO for the new site, no on-page SEO best practices, and no backlink strategy.
Q: How did Geeky Tech approach the SEO challenges for Lyon Managed Services?
Geeky Tech's approach involved researching the target audience, identifying profitable keywords (specifically for IT support for architects and businesses in the London Bridge area), developing a seamless site migration strategy to preserve SEO value from acquired sites, applying essential SEO techniques for ranking, and optimizing the new site for technical excellence.
Q: What were the key results achieved by Lyon Managed Services after partnering with Geeky Tech?
Lyon Managed Services achieved a 2450% increase in page-one rankings, a 590% growth in ranked keywords, and a 280% rise in ranked pages within one year. They also began generating leads through their website.
Questions not yet answered
- {'question': 'What were the specific technical challenges encountered during the site migration process?', 'hypothetical_answer': 'A thorough answer would detail the technical hurdles faced during the migration, such as data transfer issues, URL redirect mapping complexities, duplicate content potential, and ensuring crawlability and indexability across all migrated subdomains or directories.'}
- {'question': 'What tools were used by Geeky Tech to perform the website audit and keyword research?', 'hypothetical_answer': "This would involve listing the specific SEO tools and platforms (e.g., Ahrefs, SEMrush, Google Analytics, Google Search Console) employed for comprehensive website analysis, competitor research, and identifying high-value keywords relevant to Lyon Managed Services' target market."}
- {'question': 'Can you provide examples of the content briefs and calendar created for Lyon Managed Services?', 'hypothetical_answer': "An ideal response would showcase sample content briefs that outline target keywords, content format, and user intent, alongside a sample content calendar demonstrating the planned publication schedule and topics designed to attract and engage Lyon's target audience."}
- {'question': 'How were the backlinks from the acquired sites strategically consolidated or redirected?', 'hypothetical_answer': 'The answer should explain the methodology used to preserve or transfer the SEO value of backlinks from acquired websites, detailing whether it involved direct 301 redirects, content repurposing to retain link equity, or other advanced backlink management techniques.'}
Follow-up questions
- {'question': 'What specific SEO techniques were implemented beyond the initial migration and optimization?', 'hypothetical_answer': 'A comprehensive answer would detail the ongoing SEO efforts, such as link-building strategies, content marketing initiatives, technical SEO monitoring and adjustments, and schema markup implementation to further enhance search engine understanding and rankings.'}
- {'question': 'How does Lyon Managed Services measure the ongoing success of their SEO strategy?', 'hypothetical_answer': 'This would involve explaining the key performance indicators (KPIs) they track beyond rankings and keywords, such as website traffic, conversion rates, customer acquisition cost (CAC) from organic search, and return on investment (ROI) of their SEO efforts.'}
- {'question': "What are the long-term benefits of Lyon Managed Services' acquisition-based growth strategy in the context of SEO?", 'hypothetical_answer': 'The answer would explore how consolidating acquired digital assets and leveraging their SEO potential contributes to sustained brand authority, broader market reach, and a more robust online presence over an extended period, potentially leading to a competitive advantage.'}
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