← Audit Dashboard | All Pages & Entities
URL: https://geekytech.co.uk/ep-4-3-redux-5-bad-habits-that-are-killing-your-online-presence
This podcast episode discusses five bad marketing habits that can harm your online presence, with a focus on adapting to the changing digital landscape driven by AI. It revisits a previous episode to provide a updated perspective on resisting change, mismanaging data, overlooking strategy, inconsistent branding, and over-relying on AI for content creation. The episode also touches on the counter-productiveness of blocking LLMs from scraping websites.
digital marketing, online presence, SEO, GEO, LLMO, AI, artificial intelligence, content creation, data analytics, marketing strategy, branding, LLMs, generative search
Q: What were the original five bad marketing habits discussed in the March 2023 episode?
The original five bad marketing habits were putting off writing content, not setting up GA4, avoiding change like AI and automation, not having a company style guide, and not setting up tagging correctly.
Q: What are the five bad habits discussed in this REDUX episode?
The five bad habits discussed are: 1. Resisting Change, 2. Not Having a Good Relationship With Data, 3. Overlooking Your Marketing Strategy, 4. Not Having Consistent Branding, and 5. Giving AI Full Control of Your Content.
Q: What is GEO and LLMO?
GEO stands for generative engine optimisation, and LLMO stands for large language model optimisation. These terms are used interchangeably to describe an AI-driven approach to organic search.
Q: Why is inconsistent branding detrimental to a business?
Inconsistent branding undermines messaging, weakens public image, and erodes credibility. It can also cost money to fix these inconsistencies and rebuild brand identity.
Q: What are the risks of blindly publishing AI-written content?
The risks include AI content lacking the depth of knowledge and experience of an expert, potentially misrepresenting a brand's authority. AI can also make errors, hallucinate information, and undermine credibility and E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness).
Q: What is the bonus bad habit discussed in the episode?
The bonus bad habit is blocking Large Language Models (LLMs) from scraping your site, which is seen as a counterproductive move in the current AI landscape.