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Conidia Bioscience Case Study: On-Page Optimisation

URL: https://geekytech.co.uk/conidia-bioscience-a-customer-case-study-on-on-page-optimisation

This case study details how on-page optimisation efforts by Geeky Tech increased Conidia Bioscience's organic site traffic by 129% and improved their search engine rankings. It covers the challenges Conidia faced with their website's SEO, the strategies employed, and the resulting improvements in traffic, keyword rankings, and goal completions.

Keywords

on-page optimisation, SEO, Conidia Bioscience, case study, organic site traffic, keyword strategy, backlinks, website redesign, fuel-testing kits, microbial contamination, aviation sector, marine sector, land diesel sectors, FUELSTAT®, Geeky Tech, off-page optimisation, ranking keywords, organic goal completions

Q&A

Q: How much did organic site traffic increase for Conidia Bioscience?

Organic site traffic increased by 129%.

Q: What was the increase in the number of ranking keywords for Conidia Bioscience?

There was a 146% increase in the number of ranking keywords.

Q: How much did the site's organic goal completions increase for Conidia Bioscience?

The site’s organic goal completions increased by 279%.

Q: What is Conidia Bioscience?

Conidia Bioscience develops, manufactures, and supplies rapid fuel-testing kits for the aviation, marine, and land diesel sectors. These kits test diesel and jet fuel for microbial contamination.

Q: What was the state of Conidia Bioscience's website before Geeky Tech's intervention?

Prior to Geeky Tech's involvement, Conidia Bioscience's website had zero optimisation, no keyword strategy, and a high volume of cannibalised pages that were wasting backlinks. Google couldn't recognise Conidia Bioscience for the powerhouse that it was due to a lack of proper SEO checks and keyword strategy.

Q: What was Geeky Tech's approach to on-page optimisation for Conidia Bioscience?

Geeky Tech simplified Conidia's site structure by reducing the number of pages, recommended a full WordPress website redesign focusing on speed and mobile-friendliness, and ran through a 100+ point checklist to optimise user experience and ensure no technical blocks affected Google rankings.

Q: What off-page SEO strategies were used for Conidia Bioscience?

Off-page SEO strategies included setting up a series of off-site mentions, customer testimonials, and backlinks from high-authority websites to give Conidia off-page credibility and establish it as a market leader.

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